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Search is changing. For 20 years, SEO was about one thing: ranking on Google. But generative search has entered the stage: ChatGPT, Bing Copilot, Perplexity, Gemini and hundreds of AI agents no longer list links, they generate answers. They read

For business owners, digital accessibility has officially shifted from a future-road-map item to an urgent liability. Two critical events have made this a core business risk. In June 2025, the European Accessibility Act (EAA) became enforceable. At the same time,

Search engines used to reward keywords. Today, they reward understanding: context, structure, meaning, usability. And that shift changed everything. SEO is no longer about trying to trick a search engine into ranking your content. Google, Bing, and now AI agents